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In this intriguing ethnography of a large American high-tech corporation, Gideon Kunda offers a critical analysis of its much celebrated "corporate culture." In his extensive study of the company's engineering division, Kunda uses detailed descriptions of everyday rituals and interactions in which the culture is brought to life, excerpts from in-depth interviews and a wide variety of corporate texts to vividly portray managerial attempts to design and impose the culture and the ways in which it is experienced by members of the organization.The company's management, Kunda reveals, uses a variety of methods to promulgate what it claims is a non-authoritarian, informal, and flexible work environment that enhances and rewards individual commitment, initiative, and creativity while promoting personal growth. The author demonstrates, however, that these pervasive efforts mask an elaborate and subtle form of normative control in which the members' minds and hearts become the target of corporate influence. Gideon Kunda is a Lecturer in Sociology and Labor Studies at Tel Aviv University.
- Sales Rank: #5495118 in Books
- Brand: Brand: Temple Univ Pr
- Published on: 1992-01
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.25" w x 1.00" l,
- Binding: Hardcover
- 288 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Creating Culture: A good value
By Phillip
For students of organizational culture, this text is highly recommended. I had a hardbound copy from 20 years ago that got damaged, so initially I ordered this to replace the old book. It is a good book on how to "create" and organizational culture in a high-tech company and creates a lot of good discussion points as the ideas are certainly controversial.
Book received in good order as promised.
0 of 0 people found the following review helpful.
Recommended in better understanding culture and how it can control ...
By clamsauce
Recommended in better understanding culture and how it can control companies and the lives of many people who work in them. This book gets into the details of the culture of an engineering company which ultimately drove many of the employees to put their work first, before anything else in their lives. It's a great book for leaders of small and large teams.
0 of 0 people found the following review helpful.
Informative and Engaging
By Susan Singer
I read this book after hearing a Kunda lecture. He's informative and engaging, and I've been able to apply the learnings from this book to frequently-occurring business situations. A good read!
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